Build Planning & the 2091 Release Cycle
Build Planning sets what the Directorate ships, how much, and when — across the public tools that carry Unranked and the covert payloads that carry THE RESET. Every target here is paced to a real release window and gated by deployment safety. We plan throughput around the users we protect; we never plan those users around throughput.
Build Lines
Six standing build lines carry the 2091 cycle. Each is owned by a directorate cell, paced to a release or staging window, and bound by the same deployment-safety doctrine.
Unranked Wellbeing Tools
The shipped consumer tools — Focus Mode, Notification Curfew, Outrage Filter, and Cancel Helper — built and hardened on the Counter-Builds floor. The Directorate's flagship public good and its most visible source of independent funding.
Undertow Injection Payloads
Counter-pattern payloads and Injector relays threaded into extractive apps, staged for covert deployment by THE UNDERTOW under strict escalation gates. See the Counter-Pattern Compendium for fractions and handling.
Decode Technique-Library Feed
The continuously updated Decode feed — plain-language breakdowns of dark patterns drawn from the Technique Index — published for the public at the lowest barrier to entry. The lightest-touch way the public joins the mission.
Telemetry & Briefing Products
Curated telemetry feeds and GOVERNOR briefings drawn from the selected Instrumentation Mesh streams, sold to vetted partners and used internally to extend coverage. Pipeline and signal selection in Signal Curation & Model-Training.
Detox Protocol Stock
Field-ready detox protocols and recovery kits prepared for cohort reintroduction rather than sale. A later-phase line that feeds the recovery programs — see Coverage & Recovery.
Counter-Pattern Modules
Reusable counter-pattern modules and integration SDKs spun off the same build stream — widgets, hooks, and reference shims finished on the Counter-Builds floor. A small, steady line that turns build byproduct into mission funding with near-zero added deployment load.
Release Schedule
The 2091 cycle is built backward from the release calendar. Targets ramp into the spring and summer release windows, taper through autumn, and fall quiet over winter while platforms harden against new builds. Outputs ship only when gated checks pass, by doctrine.
| Line | 2091 Target | Unit | Window | Status |
|---|---|---|---|---|
| Telemetry & Briefing Products | 320 | curated feeds | Q2 · early-cycle baseline, signal lock-in | On plan |
| Decode Technique-Library Feed | 8,000 | entries | Q1–Q2 · rolling publish, ahead of platform season | On plan |
| Unranked Tools (spring release) | 4.2 | M installs | Q2 · Focus Mode & Notification Curfew main release | Shipping |
| Unranked Tools (summer release) | 7.6 | M installs | Q3 · Outrage Filter & Cancel Helper rollout | Scheduled |
| Undertow Injection Payloads | 540 | staged payloads | Q2–Q3 · peak coverage, peak platform exposure | Throughput-gated |
| Counter-Pattern Modules | 2,400 | finished modules | Q3–Q4 · post-release packaging | Scheduled |
| Integration SDKs | 1,500 | builds | Q4 · winter build, spring dispatch | Queued |
| Detox Protocol Stock | 60 | field protocols | Q3 · late-cycle build-up, Phase 2 | Phase 2 · later |
Capacity & Constraints
Targets are bounded by four hard constraints. None may be exceeded to chase a number; live figures and trend lines are tracked in Metrics & Indices.
Engineering capacity
Total engineering throughput on the Counter-Builds floor sets the ceiling on every tool, feed, and payload line at once. New hires raise headcount; on-call and incident load lower it. Planning holds a reserve buffer so no line is pushed past the team's sustainable pace.
Payload throughput
Covert payload staging is the binding constraint on the Undertow line — limited by safe injection windows per target, PL-3 handling rules, and OPSEC review bench time. This is why the line runs throughput-gated rather than to demand.
Unranked tool releases
Build, QA, and store-submission capacity in the release pipeline caps how fast a release can be turned around. Two concurrent releases (spring + summer) are the planned peak; a third overlapping release would exceed review and staging capacity.
Gating & isolation
All covert output — payloads, Injector relays, restricted modules — passes OPSEC gating before dispatch: deniability review, attribution screening, and isolation hold. Gating, not demand, paces how fast covert builds can leave the floor.
Demand & Channels
The build pipeline feeds two distinct channels that must never be confused on a planning sheet.
Unranked tools
Wellbeing tools, the Decode feed, integration SDKs, counter-pattern modules, and telemetry products flow to the public through Unranked's storefront — the visible, mission-funding face of the program. Catalog and pricing live in Products & Catalog (later phase, linked here for continuity).
Undertow payloads
Injection payloads and Injector relays ship only to vetted, authorized counter-op tasking under the escalation ladder — never on the public shelf. Revenue from both channels rolls up into Finance & Funding (later phase, linked here for continuity), which closes the loop back to the mission.